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Getting Started

Launch Your First Fundraising Campaign

This guide walks you through creating and running a fundraising campaign on Amply.

Before You Begin​

Understand the Model​

Key things to know:

  • You collect donations on behalf of organizations
  • Funds go directly to the organization, not to you
  • You need to complete identity verification
  • All campaigns are reviewed before going live

Choose Your Organization​

Browse Amply's verified organizations:

  • Search by name
  • Filter by SDG category
  • Review transparency scores
  • Check what they're working on

You can only fundraise for verified organizations.

Creating Your Campaign​

Step 1: Identity Verification​

One-time verification protects everyone:

What's Required:

  • Government-issued ID
  • Current address
  • Brief background check

Why It Matters:

  • Protects donors from fraud
  • Protects organizations from misrepresentation
  • Protects you from false associations
  • Maintains platform integrity

Verification typically takes 1-2 business days.

Step 2: Select Organization​

Choose who you're fundraising for:

Direct Selection:

  • Search by name
  • View profile and mission
  • See current campaigns
  • Check organization preferences (some may not accept fundraisers)

SDG Category:

  • Choose a cause area
  • Let donors choose specific organizations
  • Or allocate to multiple organizations

Step 3: Campaign Details​

Define your campaign:

Basic Information:

  • Campaign title (clear and compelling)
  • Goal amount
  • Duration (open-ended or deadline)
  • Category (birthday, memorial, challenge, etc.)

Your Story:

  • Why this cause matters to you
  • Personal connection
  • What you hope to achieve
  • Call to action

Media:

  • Cover photo
  • Additional images
  • Video (optional but powerful)

Step 4: Customize Your Page​

Make it yours:

  • Campaign URL (shareable link)
  • Color theme
  • Donation suggested amounts
  • Thank-you message

Step 5: Review and Submit​

Before going live:

  • Preview your page
  • Check all information
  • Review guidelines compliance
  • Submit for approval

→ Fundraising Guidelines

Step 6: Approval​

Amply reviews campaigns for:

  • Accurate organization selection
  • Appropriate content
  • No misleading claims
  • Guidelines compliance

Most campaigns approved within 24 hours.

Launching Your Campaign​

Go Live​

Once approved:

  • Campaign page is public
  • Shareable link active
  • Ready to accept donations

Share Immediately​

First momentum matters:

Social Media:

  • Post on your profiles
  • Share in relevant groups
  • Tag friends who might care
  • Use organization's hashtags

Personal Outreach:

  • Email close contacts first
  • Personal messages convert better
  • Ask for shares, not just donations

Your Network:

  • Family and friends first
  • Colleagues and communities
  • People with connection to the cause

Set the Tone​

Lead by example:

  • Consider making the first donation
  • Share your personal connection
  • Show enthusiasm and authenticity

During Your Campaign​

Keep Momentum​

Regular Updates:

  • Post progress updates
  • Share donor milestones
  • Thank donors publicly
  • Add new content

Engage Donors:

  • Respond to comments
  • Share on social media
  • Send personal thanks
  • Report on organization updates

Track Progress​

Your dashboard shows:

  • Total raised
  • Number of donors
  • Goal progress
  • Recent donations
  • Sharing statistics

Adjust as Needed​

If things slow down:

  • Post new content
  • Reach new audiences
  • Create urgency near deadline
  • Ask for shares, not just donations

After Your Campaign​

Celebrate and Thank​

Whether you hit your goal or not:

  • Thank all donors
  • Share final total
  • Celebrate the impact
  • Acknowledge supporters

Report Back​

Keep donors informed:

  • Share organization updates
  • Report on how funds are used
  • Show impact when available
  • Maintain relationships

Consider Next Steps​

After a successful campaign:

  • Run another campaign
  • Start a Moral Circle
  • Become a recurring donor
  • Spread the word about Amply

Campaign Tips​

What Works​

  • Personal stories: Share why you care
  • Specific goals: "Fund 10 school supplies kits"
  • Clear asks: Tell people exactly what to do
  • Visual content: Photos and videos increase giving
  • Regular updates: Keep momentum going
  • Personal outreach: Individual asks outperform broadcasts

What Doesn't​

  • Vague or generic appeals
  • Set-and-forget campaigns
  • Only broadcast sharing
  • Unrealistic goals
  • Unclear organization connection

Best Practices​

  1. Start strong: Early momentum attracts more
  2. Be authentic: Your story matters
  3. Make it easy: Clear links, simple asks
  4. Thank immediately: Donors feel appreciated
  5. Update regularly: Show progress
  6. Close well: Final push, then gratitude

Common Questions​

What if I don't reach my goal?​

  • All donations still go to the organization
  • Partial fundraising is still impactful
  • You can extend deadlines
  • Celebrate what you raised

Can I fundraise for multiple organizations?​

  • Each campaign supports one organization
  • You can run multiple campaigns
  • Or use SDG-based giving

What if I need to cancel?​

  • Contact Amply support
  • Donations already made still go to organization
  • Campaign removed from public view
  • Document reason for records

Do I get reports on how money was used?​

  • Organization provides updates
  • You can share with donors
  • Impact timing depends on project
  • Stay connected with organization

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