Introduction
Amplifying Giving Through Infrastructure
Amply is named for what we do: amplify giving. Every tool we build, every fee we don't take, every touchpoint we create—it all amplifies the impact of every donation.
We're a tech nonprofit building infrastructure for transparent, effective, and accessible charitable giving. Not another platform taking a cut. Infrastructure that multiplies what's possible.
Why Amply Exists
Donating money should be simple. Knowing where it goes shouldn't require detective work. Finding the organizations that create real impact shouldn't be guesswork.
Amply provides the tools, platform, and infrastructure to make all of this possible—for individual donors, nonprofits, businesses, and fundraisers alike. Every transaction is logged and verified. Every organization is vetted. Every impact is measured.
Guided by ideals. Grounded in reality. We believe that when people can verify where their money goes, they give more confidently. When organizations can prove their impact, they attract more support. Transparency and effectiveness create a better system for everyone.
Our Approach
Amply is built on a simple principle: ultra-pragmatic transparency.
- Traceable: Every donation is recorded in a tamper-evident ledger, linked to independent Stripe payment records
- Effective: We guide donations toward organizations with the highest measurable impact
- Accessible: Our tools work for a local food bank and a global NGO alike
- Open: Amply uses Amply to track its own finances—same platform, same transparency, publicly visible
- Fee-free: Amply takes no platform fees. Like the organizations we serve, we sustain ourselves through donations. Only unavoidable third-party costs (like payment processing) are passed through
We classify all causes using the UN Sustainable Development Goals (SDGs), providing a universal framework for understanding where donations make an impact.
How Amply Amplifies Giving
Each part of Amply reinforces the others:
Zero fees → More money reaches causes
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Transparency → Donors trust more → They give more
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Effectiveness framework → Money goes to high-impact orgs
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Easy integrations → More touchpoints → More donations
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Infrastructure scales → Each new user benefits everyone
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RESULT: Amplified giving at every level
This isn't idealism. It's a system designed to multiply impact at each step.
The Four Pillars
1. Organization Platform
Free infrastructure that replaces expensive alternatives
Most nonprofits spend 2-5% of donations on platform fees, plus hundreds per month on donor management tools. Amply provides everything—white-label donation sites, donor CRM, fund tracking, transparency reports—for zero platform fees. Money saved goes to mission, not overhead.
2. Out-of-the-Box Toolset
The amplifier layer—more touchpoints, more donations
Ready-to-use integrations that turn any website, store, or terminal into a donation point. Embeddable widgets, plugins for WordPress and Shopify, POS system APIs—deploy in minutes, not months. Each new touchpoint amplifies total giving.
3. Business & Individual Solutions
10-minute setup for CSR, not months of integration work
Businesses traditionally avoid donation programs because setup is expensive and complex. Amply changes that: install a plugin, choose your cause, go live. Businesses can donate company funds, collect customer donations, or both—with full transparency and zero friction.
→ For Businesses · For Fundraisers
4. Effectiveness Focus
Guide donations where they do the most good
Inspired by organizations like GiveWell, Amply helps donors find high-impact organizations. We evaluate and surface effective charities, so giving is informed by evidence, not just emotion. More effective allocation = amplified impact.
Who This Documentation Is For
| You are... | Start here |
|---|---|
| An individual donor wanting to give effectively | For Donors |
| A nonprofit organization looking to use Amply | For Organizations |
| A business wanting to give, collect, or both | For Businesses |
| An individual fundraiser or influencer | For Fundraisers |
| A developer building integrations | API Reference · Integrations |
| Anyone curious about how Amply works | Transparency · About Amply |
Core Principles
- Every cent traceable: From donor to recipient, the full path is recorded and verifiable
- Transparency by default: Public data, verifiable ledgers, open finances—with thoughtful privacy protections
- Zero platform fees: Amply sustains itself through donations, not by taking a cut
- Effectiveness over sentiment: Impact is measured, not assumed
- Ultra-pragmatic: Solutions that work in the real world, not just in theory
Ready to dive in? Pick your path from the table above, or explore how our transparency works.