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Finding Causes

Discover Where Your Giving Can Have the Most Impact

Amply helps you find causes and organizations that align with your values and maximize your impact.

Browsing by SDG​

What Are SDGs?​

The United Nations' 17 Sustainable Development Goals provide a framework for addressing global challenges. Amply uses SDGs to organize causes:

→ Full SDG overview

How to Browse​

Navigate by goal:

  1. Select an SDG that matters to you
  2. View organizations working in that area
  3. Compare their approaches and effectiveness
  4. Give to specific organizations or the category

Multiple SDG Support​

Many organizations address multiple goals. For example:

  • A water charity might address SDG 6 (Clean Water) AND SDG 3 (Good Health)
  • An education nonprofit might address SDG 4 (Education) AND SDG 5 (Gender Equality)

Browse by primary or secondary SDG alignment.

Evaluating Organizations​

Verification Status​

All organizations on Amply are verified. Look for:

StatusMeaning
VerifiedPassed verification, legally registered charity
EnhancedAdditional due diligence completed
Founding memberEarly Amply adopter with track record

Transparency Score​

How open is the organization?

Factors include:

  • Visibility: What percentage of transactions are fully public
  • Update frequency: How often they publish financial data
  • Responsiveness: How quickly they answer inquiries
  • Verification depth: Level of independent verification

Higher scores mean more openness.

Effectiveness Indicators​

How well do they achieve their mission?

Look for:

  • Impact metrics: Quantified results
  • Cost effectiveness: Cost per outcome
  • Independent evaluation: Third-party assessments
  • Evidence base: Research supporting their approach

→ Measuring impact

Using Filters​

Location​

Filter by where organizations work:

  • Local: Your city or region
  • National: Within your country
  • International: Global reach
  • Specific regions: Africa, Asia, Americas, etc.

Size and Scale​

Match your giving style:

  • Large organizations: Established infrastructure, proven track record
  • Mid-size: Nimble with some scale
  • Small/grassroots: Direct impact, higher engagement
  • Fiscal sponsors: New initiatives with fiscal backing

Focus Area​

Beyond SDGs, filter by approach:

  • Direct service delivery
  • Research and advocacy
  • Capacity building
  • Emergency response
  • Systems change

Comparing Organizations​

Side-by-Side Comparison​

Compare up to three organizations:

FactorOrg AOrg BOrg C
Transparency score92%87%95%
Public visibility78%92%100%
Primary SDGSDG 4SDG 4SDG 4
Geographic focusKenyaGlobalIndia

Key Questions to Ask​

When evaluating organizations:

  1. What problem are they solving? Clear, specific mission
  2. How do they measure success? Defined outcomes, tracked results
  3. What evidence supports their approach? Research, evaluations, track record
  4. How transparent are they? Open about finances, operations, results
  5. How efficient are they? Cost per outcome, overhead ratio

Effectiveness Philosophy​

We believe in evidence-based giving. Not all approaches are equally effective, even within the same cause area. Amply helps you find organizations that:

  • Measure what they do
  • Report results honestly
  • Adapt based on evidence
  • Maximize impact per dollar

→ Why effectiveness matters

Cause-Area Giving​

Not Sure Which Organization?​

Give to an SDG category instead:

  1. Select SDGs you care about
  2. Set allocation (if multiple)
  3. Amply distributes to verified, effective organizations
  4. You see exactly where funds go

How Allocation Works​

Amply distributes to organizations based on:

  • Verification status
  • Transparency scores
  • Effectiveness indicators
  • Funding needs

You can:

  • Review allocations before giving
  • Exclude specific organizations
  • Weight toward certain criteria
  • Adjust over time

Campaigns and Opportunities​

Highlighted giving opportunities:

  • Disaster response
  • Matching gift campaigns
  • Time-limited opportunities
  • High-impact moments

Matching Opportunities​

Multiply your impact:

  • Corporate match campaigns
  • Foundation challenges
  • Individual matching pledges
  • Double or triple your gift

Seasonal Giving​

Special focus periods:

  • End-of-year giving
  • Giving Tuesday
  • Cause awareness months
  • Religious giving seasons

Saving and Following​

Favorite Organizations​

Build your giving portfolio:

  • Save organizations for quick access
  • Get updates on their work
  • Track your giving over time
  • Receive campaign notifications

Following Causes​

Stay informed:

  • Subscribe to SDG updates
  • Receive matching opportunities
  • Get effectiveness news
  • Learn about new organizations

Making Your Decision​

Start Somewhere​

Don't let perfect be the enemy of good:

  • Pick a cause you care about
  • Choose a verified organization
  • Start with a modest donation
  • Learn and adjust over time

Consider a Portfolio​

Diversify your giving:

  • Multiple SDGs for broad impact
  • Different organizational sizes
  • Various approaches
  • Local and global mix

Trust Your Values​

Amply provides information, not judgment:

  • All SDGs matter
  • Different approaches serve different needs
  • Local and global giving both have value
  • Your values determine your priorities

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