Platform Tools
Everything You Need to Manage Donations
Amply provides a comprehensive suite of tools for collecting donations, managing donors, and demonstrating impact. This document covers what's available.
Donation Collection
White-Label Donation Pages
Fully branded donation pages hosted on Amply:
- Custom URL: yourorg.amply-impact.org or your own domain
- Your branding: Logo, colors, fonts
- Flexible amounts: Preset options or custom amounts
- Recurring giving: Monthly, quarterly, annual options
- Multiple currencies: Accept donations in various currencies
- Mobile-optimized: Works on all devices
Embedded Widgets
Add donation functionality to your own website:
- Donation buttons: Simple "Donate" buttons that open Amply checkout
- Inline forms: Embed full donation forms on any page
- Progress bars: Show fundraising progress
- Donor walls: Display recent supporters (with consent)
Campaign Pages
Create focused campaigns for specific projects:
- Dedicated URLs: Share campaign-specific links
- Goals and progress: Set targets, show progress
- Time limits: Create urgency with deadlines
- Updates: Keep supporters informed
- Fundraiser enablement: Let supporters create their own pages
Donor Management
Donor Profiles
Comprehensive view of each supporter:
- Giving history across all campaigns
- Communication preferences
- Notes and tags
- Contact information
Communication Tools
Stay connected with supporters:
- Tax-deductible receipts: Generate compliant tax receipts for donors
- Australia DGR-compliant template available
- Your branding: logo, letterhead, acknowledgment message
- Automated: real-time after donation, or batch/annual
- Verifiable: links to public ledger entry
- Additional jurisdictions coming: UK, Canada, Germany
- Thank-you messages: Customizable acknowledgments
- Updates: Share progress on projects they've supported
- Annual summaries: End-of-year giving statements for donors
Segmentation
Organize donors for targeted communication:
- By giving level (major donors, recurring, one-time)
- By campaign or project supported
- By recency and frequency
- Custom tags and categories
Export Capabilities
Your data is yours:
- Export donor lists in standard formats
- Integrate with your existing CRM
- Download transaction history
- Access API for custom integrations
Dashboard
Real-Time Overview
See your organization's activity at a glance:
- Donations today, this week, this month
- Active campaigns and progress
- Upcoming payouts
- Key metrics and trends
Analytics
Understand your fundraising performance:
- Donor acquisition and retention
- Campaign performance comparison
- Average gift size and trends
- Recurring giving growth
- Source attribution (where donors come from)
Notifications
Stay informed:
- New donation alerts
- Large gift notifications
- Payout confirmations
- Verification updates
Transparency Features
Public Profile
Your organization's public face on Amply:
- Organization information and mission
- SDG alignment and focus areas
- Transparency metrics
- Verified status badge
- Public transaction ledger
Transparency Dashboard
Real-time transparency metrics:
| Metric | Description |
|---|---|
| Visibility score | Percentage of funds fully public vs. aggregated |
| Update frequency | How often financial data is published |
| Verification level | Depth of organizational verification |
| Response rate | Speed responding to donor inquiries |
Privacy Controls
Manage what's visible:
- Set visibility levels for spending categories
- Aggregate sensitive transactions (HR, legal, security)
- Control donor information visibility
- Manage team access levels
Fund Management
Funds and Projects
Organize donations by purpose:
- General fund: Unrestricted donations
- Project funds: Donations for specific initiatives
- Restricted funds: Legally restricted purposes
- Emergency funds: Rapid-response giving
Fund Tracking
Follow money from donation to impact:
- Allocate incoming donations
- Track spending by fund
- Report on fund utilization
- Transfer between funds (with documentation)
Team Management
User Roles
| Role | Capabilities |
|---|---|
| Owner | Full access, can delete organization |
| Admin | All settings, user management |
| Finance | Transactions, payouts, financial reports |
| Content | Profile, campaigns, communications |
| Viewer | Read-only dashboard access |
Permissions are enforced via Amply's relationship-based authorization system. Each role inherits the permissions of the roles below it (Owner > Admin > Finance/Content > Viewer).
Activity Logs
Full audit trail of all actions:
- Who did what, when
- Setting changes tracked
- Access logs available
- Exportable for compliance
Integrations
Available Connections
- Email marketing: Mailchimp, SendGrid, others
- CRM: Salesforce, HubSpot, custom
- Accounting: QuickBooks, Xero
- Website: WordPress, Squarespace, custom
- Payment: Connect existing Stripe account
API Access
Build custom integrations:
- RESTful API
- Webhook notifications
- SDKs for common languages
- Sandbox environment for testing
Related: